Effective Date: May 12, 2026
DataRocks (“DataRocks,” “we,” “our,” or “us”), operated by BI ROCKS LLC, respects your privacy and is committed to protecting your information. This Privacy Policy explains how we collect, use, process, store, and protect information when you access or use the DataRocks platform, website, integrations, APIs, dashboards, AI-powered tools, and related services (collectively, the “Services”).
DataRocks is an eCommerce intelligence and analytics platform that helps businesses consolidate marketing, advertising, analytics, operational, and commerce data into unified dashboards, reports, AI-powered insights, forecasting, and optimization recommendations.
By accessing or using the Services, you agree to the practices described in this Privacy Policy.
1. Information We Collect
Information You Provide
We may collect information that you voluntarily provide, including:
– Name
– Email address
– Company information
– Account credentials
– Billing information
– Communications and support requests
– Other information submitted through the Services
– Connected Platform Data
When you authorize DataRocks to connect with third-party platforms using OAuth or other approved authentication methods, we may access and process data from services including:
– Google Ads
– Google Analytics (GA4)
– Shopify
– Meta Ads
– Microsoft Ads
– Amazon
– TikTok Ads
– Other analytics, advertising, commerce, CRM, or operational platforms
Depending on the connected platform and permissions granted, this data may include:
– Campaign performance metrics
– Advertising spend and conversion data
– Revenue and order information
– Product and catalog information
– Website analytics
– Attribution and audience metrics
– Customer journey data
– Operational and commerce data
– Marketing performance data
Users explicitly authorize DataRocks to access and process data from their connected accounts.
Automatically Collected Information
We may automatically collect certain technical and usage-related information, including:
– IP address
– Device information
– Browser type
– Operating system
– Usage activity
– Log data
– Session information
– Cookies and analytics data
2. How We Use Information
We use collected information to:
– Provide, maintain, and operate the Services
– Generate dashboards, reports, analytics, and visualizations
– Deliver AI-powered insights, recommendations, forecasting, and optimization suggestions
– Aggregate and analyze marketing, advertising, analytics, and commerce data from connected platforms
– Improve platform functionality, reliability, and user experience
– Monitor security, detect fraud, and prevent unauthorized access
– Respond to customer support requests and communications
– Develop new features and improve existing functionality
– Comply with legal obligations and enforce our agreements
Data connected through third-party integrations is used solely to provide the functionality requested or authorized by the user, including analytics, reporting, dashboards, AI-generated insights, recommendations, forecasting, and operational intelligence features within the DataRocks platform.
DataRocks does not sell customer data or use connected platform data for unrelated advertising purposes. We do not share customer data with unauthorized third parties.
3. OAuth Permissions and Third-Party Integrations
DataRocks uses OAuth and other secure authentication methods to connect user accounts with supported third-party platforms.
When users connect external accounts:
– Users explicitly grant permission to access selected account data
– Access is limited to permissions authorized by the user
– Users may revoke access at any time through DataRocks settings or directly through the connected platform
DataRocks follows applicable API terms, developer policies, and data protection requirements associated with supported third-party services.
4. Data Sharing and Disclosure
DataRocks does not sell personal information or customer data.
We do not share customer data with unauthorized third parties.
We may share information with:
– Trusted cloud infrastructure and hosting providers
– Analytics, monitoring, and security providers
– Service providers assisting in platform operations
– Legal authorities when required by applicable law
– Professional advisors under confidentiality obligations
– Successors in connection with a merger, acquisition, financing, or sale of assets
Third-party service providers may only access information necessary to perform services on our behalf and are required to protect such information appropriately.
5. Data Storage and Security
DataRocks uses commercially reasonable administrative, technical, and organizational safeguards to protect information.
Security measures may include:
– Encryption in transit
– Access controls and authentication protections
– Secure cloud infrastructure
– Monitoring and logging systems
– Role-based access management
– Internal security procedures
While we strive to protect information, no system or transmission method can be guaranteed to be completely secure.
6. Data Retention
We retain information only for as long as reasonably necessary to:
– Provide the Services
– Maintain platform functionality
– Comply with legal obligations
– Resolve disputes
– Enforce agreements
– Improve platform operations and security
Users may request deletion of their account or associated data at any time.
7. Cookies and Analytics
DataRocks may use cookies, analytics tools, pixels, and similar technologies to:
– Improve user experience
– Analyze platform usage
– Maintain sessions and authentication
– Monitor platform performance and reliability
– Support security and fraud prevention
– Improve product functionality
Users may manage cookies through browser settings where applicable.
8. User Rights and Choices
Depending on applicable laws and jurisdiction, users may have rights to:
– Access their information
– Correct inaccurate information
– Request deletion of data
– Restrict or object to certain processing activities
– Disconnect integrations
– Withdraw consent where applicable
Requests may be submitted to service@datarocks.net.
9. Data Deletion Requests
Users may request deletion of their account or associated data by contacting us at service@datarocks.net.
Upon verification of the request, DataRocks will take reasonable steps to delete applicable information unless retention is required for legal, regulatory, operational, or security purposes.
Users may also revoke DataRocks access directly through connected third-party platforms.
10. International Data Transfers
DataRocks may process and store information in the United States and other jurisdictions where our infrastructure providers or service providers operate.
By using the Services, users consent to the transfer, storage, and processing of information in these jurisdictions.
11. Children’s Privacy
The Services are intended for businesses and professionals and are not directed to children under 13 years of age.
DataRocks does not knowingly collect personal information from children.
If we become aware that personal information from a child has been collected, we will take reasonable steps to delete such information.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
When updates are made, we will revise the Effective Date above. Continued use of the Services after changes become effective constitutes acceptance of the updated Privacy Policy.
13. Contact Information
If you have questions about this Privacy Policy or DataRocks’ data practices, please contact:
BI ROCKS LLC
3400 Cottage Way, Ste G2 #12825 Sacramento , California 95825
service@datarocks.net
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