SMART GOALS FOR E-COMMERCE

Turn monthly targets into daily decisions

Know if you're ahead, behind, or at risk. See what changed and where you're likely to finish before month-end.

No credit card required

Smart Goals dashboard showing goal progress, forecasts, and AI optimization opportunities
Smart Goals mobile screen for setting new monthly goals
Goal TrackingAI FocusEvent TimelineForecastingOptimization

SET YOUR GOALS

Define what success looks like

Track revenue, budget, ROAS, profit, and other goals together — so performance is measured against what actually matters.

Multiple goals at oncePlan future targetsKeep priorities aligned
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Goal Settings screen showing monthly goals and AI Focus controls

GOALS ACHIEVEMENT CENTER

Know which goals are on track — and which need attention

See every goal in one view with current performance, target, pace, and time remaining — so you immediately know where the business stands.

OVERALL HEALTH4 of 5 goals on track2 goals need attention
Excellent progress

Revenue Progress Chart ?

Click on any goal above to switch the chart view

TargetCumulative ProgressGoal: $360K
⌃ Event Timeline 55Holidays, promotions, and product launches
▣▣✣▣▣✣▣✣✣▣✣▣✣▣

AI FOCUS

Tell AI what matters most

Choose one priority goal, and DataRocks uses it as the main business context for analysis, forecasting, and recommendations. Your other goals stay visible, but AI knows which outcome matters most.

Choose your priorityAnalyze performancePrioritize recommendations
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Ad Profit AI Focus goal setting rowSmart Goals AI Focus product view

EVENT TIMELINE

See what changed when performance changed

Performance rarely changes in isolation. Smart Goals places important advertising, website, seasonal, and business events next to goal performance so you can understand what was happening when results moved.

ADSBudget changesBid strategy changesTargeting changesAd changesPlatform issues
WEBSITEPricing changesProduct launchesUX improvementsPromotionsShipping changes
BUSINESS & MARKETHolidaysSeasonal eventsSalesSpecial eventsPerformance anomalies
12345678910111213141516171819202122232425262728293031
Budget adjustmentDaily spend increased

FORECASTING

See where you're heading before the period ends

Smart Goals projects where active goals are likely to finish based on current performance.

Target 100%Forecast 84%Confidence High
Don't wait until month-end to discover that you missed the goal.

End-of-Month Forecast

Based on 17 days of actual performance data (56% of month), our AI model projects the following outcomes for month-end:

78% Confidence
RevenueTarget $360.0KForecast $462.8K
BudgetTarget $144.0KForecast $188.9K
ROASTarget 2.00xForecast 4.32x
Ad ProfitTarget $216.0KForecast $273.9K
Net ProfitTarget $36.0KForecast $42.5K

FROM GOAL TO ACTION

Don't just track the goal. Improve the outcome.

Smart Goals connects directly with AI Optimizer. When DataRocks identifies opportunities to improve performance, you can move from understanding the gap to knowing what may improve the result.

SMART GOALPERFORMANCE GAPOPPORTUNITYAI RECOMMENDATION

Google Ads

+$2,777 profit (ads) / month

35 optimizations available — 1 High, 11 Medium, 23 Low priority. Analysis period: 2026-06-14 to 2026-09-11

Last analyzed: Sep 11, 2026, 12:43 AM   AI recommendations are automatically updated once per day.

Account health by area

CampaignsAd GroupsAdsSearch TermsDevicesNetworks
● 80-100: Excellent● 60-79: Good● 40-59: Fair● 0-39: Critical
Overall Optimization ScoreCampaign health status
68%GOOD

FAQ

Questions, answered.

What is Smart Goals?

Smart Goals connects your business targets with actual performance, pacing, context, and forecasting — so you can see whether you’re on track, what’s affecting progress, and where you’re likely to finish before the period ends.

What goals can I track?

Track the metrics that matter most to your business, including Revenue, Budget, ROAS, Ad Profit, Net Profit, Orders, and other supported performance goals.

Can I track multiple goals?

Yes. Smart Goals lets you track multiple goals at the same time, so you can balance growth, profitability, efficiency, and spend instead of optimizing one metric in isolation.

What is AI Focus?

AI Focus is the one goal you choose as your highest priority. DataRocks uses it as the main context for analysis and recommendation prioritization, while your other goals continue to be tracked.

What is Event Timeline?

Event Timeline shows advertising changes, website updates, promotions, holidays, anomalies, and your own custom events alongside performance, helping you see what was happening when results changed.

How does forecasting work?

Smart Goals uses your current performance to project where active goals are likely to finish by the end of the period. It compares the forecast with your target and shows confidence so you can spot potential gaps early.

Does DataRocks automatically change campaigns?

No. DataRocks analyzes performance and provides recommendations, but it does not automatically change bids, budgets, targeting, or campaigns. You stay in control of what gets implemented.

SMART GOALS FOR E-COMMERCE

Set Your Goals
Know Where You're Heading
Know What to Do Next

Try Smart Goals

No credit card required